Atelier Benoît Poirier d'Ambreville

Cote Magazine – Beauty As An Art Of Living

Beauty & Beyond

Cote Magazine – When you come to Beauty & Beyond (Monaco Superieur, 33 Boulevard Lecterc), you’d best forget any preconceived ideas on hairstyling salons because here Benoit Poirier d’Ambreville, the young and talented stylist and colourist, set out to recreate the open-plan loft environment in which he worked in London and New York.

Raw concrete floor, white walls, big wall mirrors, two chairs for hair care, a single wash basin, a big sofa, a small kitchen – the first impression is unsettling and when you also learn that this 250sq.m salon is for you alone, it’s mind-blowing! For this elitist salon par excellence receives just one client at a time (or two if they’re friends) and pampers you with beauty care from top to toe.

All that apparently empty space in fact houses a whole host of specialists, all extremely skilled in their respective fields of personal training, teeth whitening, massage, beauty care, Chinese relaxation, hair grafting, acupuncture etc, plus even a jewellery and hat designer and a Leonor Greyl cosmetics counter. Benoit’s aim is to provide bespoke beauty care for an hour or a day, and he also exhibits the work of local artists and organises fashion shows and other happenings.

Beauty & Beyond is far more than just a hair salon, it’s a whole new dimension: beauty care as an art of living!

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